Maruti Suzuki Swift is the most sought after hatchback – What made it popular?

It came, it drove, and it conquered! This line best suits Maruti Suzuki Swift. The premium was launched way back in the year 2005 and there was no looking back since then for this hatchback car.

It was more of a shock rather than competition to other existing brands in the segment. In fact a nasty shock if one could say so.

Some independent research says that the Maruti Suzuki Swift has about 50% population awareness in India, and that itself is a remarkable figure given the demographic distribution in India and the many number of different cars for sale on the market.

But why Swift is such a darling in the Indian market and why every car lover swears by this hatch till today? Well, the name in itself is a brand now, as the reach of this hot car towards varied class of people is a big grab. Secondly, the car has been widely owned, accepted and loved for life. Of course the answer to all this is not achieved rather the why factor still needs to be explained, read on…

Maruti Swift is a commoner’s choice
One could clearly say that the hatch back segment of cars are in great demand in the Indian markets and the sole reason for this is nuclear and middle class families prefer small cars. This burning need was rightly tapped by Maruti Suzuki that understood the requirements of its prospective customers and very skillfully merged various elements of car-making with a thorough blend to give us the Swift.

Suzuki Swift itself is a limelight hogger
The sheer design and styling of the car are the big takeaways; one look at the sporty and you are sure to fall in love with it. And Swift is most popular among the youngsters mainly because of its appearance. Along with sophisticated styling the Swift delivers stupendous power, which is a big plus for a small car. The fact that the Swift is of low height and the bigger front tyres gives more grip and handling becomes that much easier. The car is adorned with advanced technology and classy features that make for a comfortable and pleasurable drive. The spacious interiors will easily fit five passengers and a joyous ride is assured.

The Swift petrol version comes powered by K series, 998 cc engine and the diesel version are equipped with DDiS, 1248 cc engine so the superb power and performance are guaranteed. The car offer amazing fuel efficiency; the petrol variant swift gives an average of 14-18 kmpl and the diesel models give around 16-19 kmpl, which again is an advantage to curb skyrocketing fuel prices.

Last but definitely not the least, the competitive pricing by Maruti Suzuki has been one big motivational factor for anyone to own this swanky piece in the garage.

More to come from Swift….yippie
As if the existing Swift was not enough; the company is shortly launching e modified version of Swift, which has naturally left the customers asking for more and this version is buckled with a lot of expectations. The new 2011 Suzuki Swift looks remarkably identical to the existent Swift, but wait that is the point here. Why tweak the shape of the car that has become an icon? So the new Swift will have familiar appearance, yet it will be a new car in toto…..with

155+mm extra long as compared to predecessor to give bigger cabin and legroom for the rear seat passengers,

Improved chassis as Suzuki is making the new Swift with steel of higher strength for adding extra stiffness and safety to the chassis,

Better interiors because that was one reason if any people looked for other options such as Hyundai i20 or Skoda Fabia.

More safety features including airbags and ABS and ESP (electronic stability program), which are must for light car.

Higher on mileage and you can go frugal on the new Swift as the fuel tank comes in plastic. The aerodynamic drag was also contained and the K series engine is found to be frugal engine for the Maruti stable.

With so much betterment to the best hatch I have no doubts to say that the new Swift will come and it too will conquer.

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