The 7 Series is the BMW's flagship when it comes to innovation in design and technology. The design of the new BMW 7 Series aligns elegance of the exterior and interior with luxurious workmanship creating harmonious proportions for a distinct look and feel. The cabin is framed by predominately horizontal surfaces and line, presenting color and material compositions that create a relaxed ambiance. With the clear structure and upright stance of its front-end, the all-new BMW 7 Series has a powerful presence. It is the brand's first car to feature an Active Kidney Grille including visible air flap control. The air flap is only open when there is an increased cooling air requirement, otherwise remaining closed. This improves aerodynamics as well as giving the front end an even more eye-catching appearance due to the visibly increased number of bars in the large BMW kidney grille. The headlight is leveled off at its upper and lower edges, giving the car a purposeful and focused look. The hood is stretched wide across the front end, the chrome bars in the outer edges of the air intake and the horizontal contours of the LED fog lamps and the full LED lights underline the car's broad stance.

The engine line-up available at the launch of the new BMW 7 Series range is spearheaded by the BMW 750i xDrive and its powerful V8 engine. This engine features a 4.4 litre displacement and BMW TwinPower Turbo technology with the turbochargers located within the V-shaped space between the banks of cylinders. The redesigned V8 engine now comes equipped with TwinScroll turbochargers featuring flow-separated, bank-specific exhaust manifolds made from thin-wall castings. Engine generation of VALVETRONIC and Double-VANOS technology. The optimized engine cooling concept with separate flows through the cylinder heads and cylinder liners includes a map-controlled coolant pump. Throughput can be restricted to 10% to warm up the engine faster reducing energy consumption. For the first time in a production car the intake manifold has been partially integrated into the cylinder head allowing air-flow resistance to be decreased, maximizing air-flow volume while reducing the exterior packaging dimensions. Overall, the efficiency factor of the 445hp engine has been greatly improved.

The arrival of the latest generation of the BMW flagship takes interior design, functionality and passenger well-being to yet greater heights. The new BMW 7 Series once again is a trail blazer for technology, this time with intuitive operation. The iDrive system has been re-designed to enhance comfort and infotainment functions for driver and passengers. The luxurious ambiance is achieved by the utilization of fine materials, craftsmanship and attention to detail that can be sensed from all seats. Travel comfort is taken into a new dimension by the Rear Executive Lounge Seating Package, which redefines the meaning of long-distance comfort in a luxury car.

The Luxury Rear Seating Package including Rear Ventilated and Comfort Seats, Heated Front and Rear Armrests and a 7 inch Touch Command Tablet provides unrivaled seating comfort. The massage function for the comfort seats offers a choice of eight programs. Prices are slated at $100,000.
