Over the years , Audi has tested numerous types of alternative powertrains, going back to their first hybrid concept vehicle in 1989. As their testing advanced, it became clear that one solution stood apart in offering uncompromising performance and versatility for the present driver's. The plug-in hybrid electric vehicle, offers the cleaner, lower cost operation of an electric vehicle coupled with the long distance cruising convenience of a gasoline drivetrain. The reality is, if cutting down on fuel use drastically alters the way people live, then it's not likely they'll stick with it for long. The Audi A3 Sportback e-tron meets this challenge by leaving you to your daily devices, while quietly yet dramatically shifting the transportation paradigm. Ofcourse, it's not just about reinventing the powertrain. It's also lessening the overall environmental impact a vehicle makes.

Consider it a quiet strength. With an impressive power to weight ratio, the 102hp electric motor in the A3 Sportback e-tron delivers nearly instantaneous torque, and plenty of it. That makes for an exhilarating driving experience, especially when navigating a busy city street. All that punchy power wouldn't be possible without the amazingly energy dense and compact lithium ion battery pack. Above all else, this is an Audi. As such, it should embody the thrilling driving experience the brand is known for. That's where the 1.4 litre TSFI engine comes into play. A perfect companion for the electric motor, it provides a significant boost in performance when called upon. It helps the vehicle sprint to a 100Km in about 7.6 seconds, all more than enough to ensure that the fun factor is not diminished in the least.

The Sportback body style is not only elegant, but functional. The distinctive Tornado line runs just under the side glass, from the headlights to the leading edge of the taillights, giving the impression of movement, even at standstill. Along with these more traditional Audi design elements come other e-tron specific features. One of the most unique is the battery charging port that is hidden behind the Audi rings within the Single-frame grille. Not to be outdone, the carefully concealed exhaust outlets sits behind the artistically designed rear diffuser. The comprehensive appeal of the A3 e-tron is matched only by the technological achievement it represents. The power meter provides the overall power output, drive status and battery charge status, while the driver information display in the center shows the range and consumption figures for both electricity and gasoline. A three-spoke multifunction steering wheel and leather seating surfaces greet you as you climb into the vehicle. You'll notice how the minimalist design of the center console, elegantly placed inlays and unique aluminum optic air vent surrounds give the interior a clean, modern look.

The A3 Sportback e-tron is available in three variants; Premium, Premium Plus and Prestige. The top end variant costs $46,800 and the basic costs around $37,900. Look's like there hasn't been any rivals yet for this Audi model, but there's enough time for one to compete with the A3 Sportback e-tron.
